Videos can be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps. MOV format (see a full list of supported file formats here ), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Tips: For best results, Facebook recommends uploading videos in.
Supported aspect ratios: 16:9 (horizontal) to 9:16 (full portrait) Recommended size: Upload the highest-resolution video available that meets file size and ratio limits. It pays to become familiar with the varieties ofįacebook video and to find a delivery format that matches your campaign goals. When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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